Naming Opportunities
You have the opportunity to help
reopen the historic Plaza Theatre
The Plaza Theatre is one of the oldest and most iconic buildings in Palm Springs. Throughout its nearly 100-year history, this important building has played a significant role in the history of the city. Now you, too, can play a significant role in its restoration. Returning this landmark structure to its former glory will require significant investment. All aspects of the building need to be repaired and brought up to current health and safety codes.
TO DO THAT, WE NEED YOUR HELP.
Many exciting naming opportunities exist throughout the Plaza Theatre at a wide range of levels. Each naming level provides a unique opportunity to show your commitment to this important restoration and preservation project.
This is a once-in-a-lifetime opportunity to permanently associate your name (or the name of a loved one, organization, or other designated party) directly with a specific element of the Plaza Theatre. When you choose a naming opportunity, your name will be clearly visible to all, giving you the recognition you deserve for your valuable contribution.
Naming opportunities are the best way to show your support of your community and this historic preservation project.
YOUR NAME AND LEGACY WILL BE FOREVER CONNECTED WITH THE PLAZA THEATRE, AND THE COMMUNITY OF PALM SPRINGS!
Theatre Name - $10M
This is a once-in-a-lifetime opportunity: The City of Palm Springs will work directly with an interested party to have the name of a significant cultural icon be associated with the rich history of the Plaza Theatre. Your name will be proudly displayed on the front of the building, as well as in print and online promotional materials.
Plaza Theatre Foundation Naming - $2.5M
Secure the naming rights of the foundation leading the charge to restore the iconic Palm Springs Plaza Theatre, ensuring it becomes a hub for arts, culture, and education. Your contribution helps elevate the quality of life in our desert community, creating lasting cultural experiences for all.
Plaza Theatre Museum - $1M
Step into the captivating world of history at the Plaza Theatre Museum, where iconic artifacts and immersive exhibits transport guests through time, celebrating the magic and legacy of cinema, shows, and events held at the Palm Springs Plaza Theatre.
Proscenium - $500K
The Proscenium is the elegant arch that extends over the entire stage and faces the audience. Your naming of this crucial element of the stage will demonstrate your support for all forms of art taking place on the stage.
Sound Package - $500K
This world-class sound system ensures that every artist sounds their absolute best, enhancing the audience experience and eliminating the need for costly equipment rentals. Your investment eliminates the need for costly equipment rentals, making the Plaza Theatre a top-tier venue for all in our community.
Screen Package - $500K
This state-of-the-art screen technology ensures that every film is presented at its absolute best, elevating the viewing experience for thousands of festival-goers and industry professionals.
Theatrical Lighting Package - $500K
Illuminate every performance with cutting-edge theatrical lighting that enhances the visual experience for all. From major productions to local shows, this lighting system ensures that every performer shines, eliminating the need for additional rentals and making the Plaza Theatre a professional-quality venue for the entire community.
Village Relief Side Wall (Left and Right) - $500K each
Discover the artistic masterpiece that adorns the Palm Springs Plaza Theatre village relief side wall, an intricately crafted mural that weaves together history, culture, and the spirit of the surrounding community, creating a captivating backdrop for your theater experience.
Auditorium Balcony - $500K
By naming the Balcony in your honor, you elevate the guest experience to new heights at the Palm Springs Plaza Theatre. From the balcony, guests can indulge in the perfect combination of breathtaking views, intimate seating, and an immersive atmosphere that transports them to the heart of every performance.
1936 Lobby Ceiling Stenciling - $250K
Preserve the intricate, hand-painted stenciling of the original 1936 lobby ceiling, a historical treasure that welcomes every visitor. Your generosity ensures that the Palm Springs Plaza Theatre remains a vibrant center for arts and culture, enriching lives across the desert region.
VIP Dressing Room - $150K
VIP performers bring incredible audiences to downtown Palm Springs. By naming the exclusive Palm Springs Plaza Theatre VIP Dressing Room, you help ensure celebrities and artists are pampered in a private oasis just for them.
Baby Grand Piano - $150K
This essential instrument will be the centerpiece for a diverse range of performances, from jazz and classical concerts to country and Latin music shows. By attaching their name to this magnificent grand piano, the sponsor will be recognized by a plaque in the main lobby at every performance, reaching thousands of audience members annually.
Curtain - $100K
Unveil the grandeur and anticipation as the Palm Springs Plaza Theatre’s Main Curtain named in your honor rises, enveloping the stage in a stunning display of elegance and setting the scene for extraordinary theatrical and cinematic experiences that will leave audiences in awe.
Stage Entrance - $100K
Name the exclusive entrance for performers who bring the stage to life, linking your legacy to the creative energy behind every show. By supporting this vital space, you contribute to enhancing cultural, educational, and economic opportunities in our community.
Dressing Room - $100K
Your support helps performers prepare for their moment in the limelight in the epitome of glamour and comfort at the Palm Springs Plaza Theatre Dressing Room, where luxury amenities and meticulous attention to detail ensure that performers feel pampered and primed for their unforgettable performances.
Exterior Second Floor Terrace - $100K
This lovely terrace overlooks the La Plaza Promenade. It is an area any theatre goer can access and provides for a pleasant outdoor break from the theatre.
LED Screen at back of Stage - $100K
This state-of-the-art technology will be the visual centerpiece for nearly 100 performances annually, creating stunning, dynamic environments for a wide range of shows. The sponsor’s name will be prominently displayed in the lobby, reaching thousands of audience members and becoming synonymous with innovation and artistic excellence.
General Manager Position Name - $100K (per year, three-year minimum)
By attaching your name to this key leadership role, the donor will be prominently associated with the theatre’s diverse programming, including concerts, film festivals, community events, and educational initiatives.
Foundation President Position Name - $100K (per year, three-year minimum)
This high-profile role directly shapes the theatre’s future, preserving local heritage while fostering economic growth. This prestigious sponsorship not only supports the arts but also provides a lasting impact on the city’s vibrant entertainment scene.
Technical Director Position Name - $50K (per year, three-year minimum)
This sponsorship directly supports the technical excellence and innovation that are crucial to delivering high-quality theatrical experiences. This key role contributes to the overall success of productions, enhances the audience experience, and helps maintain the theatre’s reputation as a premier venue.
Foundation Vice President Position Name - $50K (per year, three-year minimum)
This pivotal role steers the restoration of an iconic landmark, promising significant community impact and economic benefits. Donors attaching their names to this position gain prominent recognition in Palm Springs’ arts scene and the satisfaction of preserving a cherished piece of local history.
ADA Accessible Restrooms (2) -
$30K each
ADA Compliant Restrooms are an essential part of any public building.
Seat Naming - $10,000 per seat
Front Row
A limited number of premium front-row seats remain available in the left and right sections, offering an unparalleled naming position just steps from the stage. Act quickly before they’re gone!
Seat Naming - $5,000
Second and Third Row
Second and third-row seats at the Plaza Theatre offer an exclusive naming opportunity, combining premier location with an intimate proximity to the stage. The limited number of these highly coveted seats allows discerning supporters to stand out from the crowd. With only a handful remaining, this is a rare opportunity to secure naming rights for some of the best seats in the house before they’re gone.
Seat Naming - $2K – Lower Orchestra
Naming the Lower Orchestra seats at the Plaza Theatre presents a unique opportunity to showcase your support while being prominently visible to a large portion of our audience. These seats offer an excellent location with high visibility, ensuring that your name will be seen and appreciated by the majority of Theatre guests. It’s a meaningful way to leave a lasting legacy while supporting the cultural heart of Palm Springs.
For Information About Naming Opportunities:
Contact President and former Palm Springs City Councilmember J.R. Roberts at jrroberts@psplazatheatre.org or 760-218-6330.
Auditorium Orchestra **SOLD**
This is your opportunity to have your name associated with the entire interior auditorium.
VIP Lounge & Reception Terrace -
**SOLD**
Attach your name to luxury and sophistication within our VIP Lounge and Reception Terrace, where guests are treated to impeccable service to create an unforgettable experience for VIP guests.
Lobby **SOLD**
The theatre’s lobby is a major component of the building, and every theatre goer spends time in this important room.
New Grand Foyer -
**SOLD**
The new Grand Foyer is the first place guests enter upon arriving at the theatre. With its new tall glass doors, the Grand Foyer will welcome theatergoers with an indoor-outdoor feeling that will set the stage for the sense of being in a small outdoor village inside the theatre.
Monument Theatre Sign
**SOLD**
The theatre sign is positioned on the sidewalk on Palm Canyon Drive directly in front of the theatre. This is a very visible location, as not only will it be seen and read by theatre goers, but also by any resident or visitor walking by. Your recognition will be located directly on the sign.
Neon Vertical Theatre Sign ••SOLD**
Embrace the nostalgia and allure of the Palm Springs Plaza Theatre Neon Sign, a dazzling beacon that harkens back to the golden era of cinema and live performances, illuminating the night with its vibrant colors and timeless charm.
Lobby Bar
**SOLD**
This important location caters to many theatre patrons and has very high visibility.
Ceiling Star Field
**SOLD**
Marvel at the celestial wonder of the Ceiling Star Field, where a captivating constellation of shimmering lights creates an enchanting ambiance that adds a touch of magic to every show.
Box Office
**SOLD**
The Box Office is prominently located next to the lobby entry doors.
Front Terrace Flags
**SOLD**
In its heyday, the Plaza Theatre proudly displayed numerous state flags near the Front Terrace. Your support will reinstate these important cultural icons.
Administrative Offices -
**SOLD**
This as-yet-to-de-determined location will be the headquarters for theatre operations. Many people will visit this location on a regular basis and understand your financial support.
ADA Seating Pads
**SOLD**
The left and right ADA Seating Pads are a critical improvement to the Palm Springs Plaza Theatre, welcoming guests of all abilities with front-row seats to the best show in town.