Naming Opportunities

You have the opportunity to help
restore the historic Plaza Theatre

The Plaza Theatre is one of the oldest and most iconic buildings in Palm Springs.  Throughout its more than 80-year history, this important building has played a significant role in the history of the city. Now you, too, can play a significant role in its restoration.

Returning this landmark structure to its former glory will require significant investment. All aspects of the building need to be repaired and brought up to current health and safety codes.

To do that, we need your help.

Many exciting naming opportunities exist throughout the Theatre at a wide range of levels. Each naming level provides a unique opportunity to show your commitment to this important restoration and preservation project.

This is a once-in-a-lifetime opportunity to permanently associate your name (or the name of a loved one, organization, or other designated party) directly with a specific element of the Plaza Theatre. When you choose a naming opportunity, your name will be clearly visible to all, giving you the recognition you deserve for your valuable contribution.

YOUR NAME AND LEGACY WILL BE FOREVER CONNECTED WITH THE PLAZA THEATRE, AND THE COMMUNITY OF PALM SPRINGS!

Theatre Name - $10,000,000

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This is a once-in-a-lifetime opportunity: The City of Palm Springs will work directly with an interested party to have the name of a significant cultural icon be associated with the rich history of the Plaza Theatre. Your name will be proudly displayed on the front of the building, as well as in print and online promotional materials.

Sound & Screening Package -
$1M

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Help our guests experience audiovisual excellence by naming our world-class sound, projection, and lighting package, elevating movie premieres and theater productions to breathtaking new heights.

Plaza Theatre Museum - $1M

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Step into the captivating world of history at the Plaza Theatre Museum, where iconic artifacts and immersive exhibits transport guests through time, celebrating the magic and legacy of cinema, shows, and events held at the Palm Springs Plaza Theatre.

Stage - $500,000

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Naming the Palm Springs Plaza Theatre stage will help us unleash live performers’ creativity and ability to command the spotlight on the stage, a versatile platform that enables unforgettable performances, events, and artistic expressions, captivating audiences with its limitless possibilities.

Curtain - $250,000

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Unveil the grandeur and anticipation as the Palm Springs Plaza Theatre’s Main Curtain named in your honor rises, enveloping the stage in a stunning display of elegance and setting the scene for extraordinary theatrical and cinematic experiences that will leave audiences in awe.

Dressing Room - $150,000

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Your support helps performers prepare for their moment in the limelight in the epitome of glamour and comfort at the Palm Springs Plaza Theatre Dressing Room, where luxury amenities and meticulous attention to detail ensure that performers feel pampered and primed for their unforgettable performances.

VIP Dressing Room - $200,000

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VIP performers bring incredible audiences to downtown Palm Springs. By naming the exclusive Palm Springs Plaza Theatre VIP Dressing Room, you help ensure celebrities and artists are pampered in a private oasis just for them.

La Plaza Promenade - $250,000

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The Promenade connects the theatre with Palm Canyon Drive, so every person entering the theatre will traverse this highly visible space. Your name will be visible to the entire community and to all those that pass by.

Theatre "Crown" Sign -
$150,000

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One of the most prominent signs on the theatre is attached to the roof like a crown. While the historic protections of the building prohibit any alterations to the sign itself, your name will be prominently displayed in or in front of the theater as sponsor of this important building feature.

Proscenium - $100,000

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The Proscenium is the elegant arch that extends over the entire stage and faces the audience. Your naming of this crucial element of the stage will demonstrate your support for all forms of art taking place on the stage.

Historic Lobby Chandeliers -
$50,000 For All 5

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When it opened in 1936, the Plaza Theatre was equipped with six magnificent Spanish Revival hanging chandeliers. These beautiful lighting fixtures will be refurbished and can now forever be associated with your name.

Auditorium Balcony - $250,000

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By naming the Balcony in your honor, you elevate the guest experience to new heights at the Palm Springs Plaza Theatre. From the balcony, guests can indulge in the perfect combination of breathtaking views, intimate seating, and an immersive atmosphere that transports them to the heart of every performance.

Village Relief Side Wall (Left and Right) -
$100,000 each

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Discover the artistic masterpiece that adorns the Palm Springs Plaza Theatre village relief side wall, an intricately crafted mural that weaves together history, culture, and the spirit of the surrounding community, creating a captivating backdrop for your theater experience.

Exterior Second Floor Terrace -
$100,000

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This lovely terrace overlooks the La Plaza Promenade. It is an area any theatre goer can access and provides for a pleasant outdoor break from the theatre.

Sound Booth - $50,000

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Experience the audio magic behind the scenes at the Palm Springs Plaza Theatre Sound Booth, where expert sound engineers craft the perfect sonic landscape that envelopes the audience, ensuring an immersive and unforgettable auditory experience.

Men's & Women's Restrooms - $25,000 each

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The restrooms provide a sanctuary of relaxation and convenience for theatergoers.

ADA Accessible Restrooms (2) -
$25,000 each

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ADA Compliant Restrooms are an essential part of any public building.

ADA Seating Pads (Left and right)
$25,000 each

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The ADA Seating Pads are a critical improvement to the Palm Springs Plaza Theatre, welcoming guests of all abilities with front-row seats to the best show in town.

Seat Naming - $10,000 per seat
Front Row

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There will be a plaque on each seat with the name(s) of your choice. Seats may be named for the person or business of your choosing.

Seat Naming - $5,000
Second Row

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There will be a plaque on each seat with the name(s) of your choice. Seats may be named for the person or business of your choosing.

Seat Naming - $2,000

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For the seats in the Lower Orchestra (excluding the first and second rows).

There will be a plaque on each seat with the name(s) of your choice. Seats may be named for the person or business of your choosing.

Seat Naming - $1,000

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For all other seats.

There will be a plaque on each seat with the name(s) of your choice. Seats may be named for the person or business of your choosing.

Auditorium Orchestra **SOLD**

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This is your opportunity to have your name associated with the entire interior auditorium.

VIP Lounge & Reception Terrace -
**SOLD**

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Attach your name to luxury and sophistication within our VIP Lounge and Reception Terrace, where guests are treated to impeccable service to create an unforgettable experience for VIP guests.

Lobby **SOLD**

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The theatre’s lobby is a major component of the building, and every theatre goer spends time in this important room.

New Grand Foyer -
**SOLD**

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The new Grand Foyer is the first place guests enter upon arriving at the theatre. With its new tall glass doors, the Grand Foyer will welcome theatergoers with an indoor-outdoor feeling that will set the stage for the sense of being in a small outdoor village inside the theatre.

Monument Theatre Sign
**SOLD**

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The theatre sign is positioned on the sidewalk on Palm Canyon Drive directly in front of the theatre. This is a very visible location, as not only will it be seen and read by theatre goers, but also by any resident or visitor walking by. Your recognition will be located directly on the sign.

Neon Vertical Theatre Sign ••SOLD**

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Embrace the nostalgia and allure of the Palm Springs Plaza Theatre Neon Sign, a dazzling beacon that harkens back to the golden era of cinema and live performances, illuminating the night with its vibrant colors and timeless charm.

Lobby Bar
**SOLD**

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This important location caters to many theatre patrons and has very high visibility.

Ceiling Star Field
**SOLD**

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Marvel at the celestial wonder of the Ceiling Star Field, where a captivating constellation of shimmering lights creates an enchanting ambiance that adds a touch of magic to every show.

Box Office
**SOLD**

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The Box Office is prominently located next to the lobby entry doors.

Front Terrace Flags
**SOLD**

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In its heyday, the Plaza Theatre proudly displayed numerous state flags near the Front Terrace. Your support will reinstate these important cultural icons.

Administrative Offices -
**SOLD**

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This as-yet-to-de-determined location will be the headquarters for theatre operations. Many people will visit this location on a regular basis and understand your financial support.

For All Other Naming Opportunities:

Contact President and former Palm Springs City Councilmember J.R. Roberts at info@psplazatheatre.org or 760-218-6330.