Naming Opportunities

You have the opportunity to help
restore the historic Plaza Theatre

Many exciting naming opportunities exist throughout the Theatre at a wide range of levels. Each naming level provides a unique opportunity to show your commitment to this important restoration and preservation project.

This is a once-in-a-lifetime opportunity to permanently associate your name (or the name of a loved one, organization or other designated party) directly with a specific element of the Plaza Theatre. When you choose a naming opportunity, your name will be clearly visible to all, giving you the recognition you deserve for your valuable contribution.

Theatre Name (Please Inquire)

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This is a once-in-a-lifetime opportunity: The City of Palm Springs will work directly with an interested party to have the name of a significant cultural icon be associated with the rich history of the Plaza Theatre. Your name will be proudly displayed on the front of the building, as well as in print and online promotional materials.

Auditorium Orchestra - $500,000

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This is your opportunity to have your name associated with the entire interior auditorium.

Lobby - $100,000 SOLD TO MODERNISM WEEK

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The theatre’s lobby is a major component of the building, and every theatre goer spends time in this important area.

Stage - $100,000

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The stage is the heart and soul of any theatre. Your naming support of this location will be prominently displayed next to the stage.

La Plaza Promenade - $80,000

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The Promenade connects the theatre with Palm Canyon Drive, so every person entering the theatre will traverse this highly visible space. Your name will be visible to the entire community and to all those that pass by.

Monument Theatre Sign - $75,000

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This theatre sign is positioned on the sidewalk on Palm Canyon Drive directly in front of the theatre. This is a very visible location, as not only will it be seen and read by theatre goers, but also by any resident or visitor walking by. Your recognition will be located directly on the sign.

Theatre “Crown” Sign - $75,000

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One of the most prominent signs on the theatre is attached to the roof like a crown. While the historic protections of the building prohibit any alterations to the sign itself, your name will be prominently displayed in or in front of the theater as sponsor of this important building feature.

Proscenium - $75,000

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The Proscenium is the elegant arch that extends over the entire stage and faces the audience. Your naming of this crucial element of the stage will demonstrate your support for all forms of art taking place on the stage.

Neon Vertical Theatre Sign - $60,000

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This vintage sign is mounted at the front of the restaurant adjacent to the Promenade on Palm Canyon Drive.

Historic Lobby Chandeliers -
$60,000 for all six, or $10,000 each

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When it opened in 1936, the Plaza Theatre was equipped with six magnificent Spanish Revival hanging chandeliers. These beautiful lighting fixtures will be refurbished and can now forever be associated with your name.

Auditorium Balcony - $50,000

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This area containing 164 upper level seats is a prominent naming opportunity.

Lobby Bar - $50,000

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This important location caters to many theatre patrons and has very high visibility.

Ceiling Star Field - $50,000

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When the Plaza Theatre opened in 1936, it boasted a magnificent array of illuminated “stars” embedded in the ceiling. Our restoration will revive this most magical part of the theatre experience.

Left Village Relief Side Wall - $50,000
Right Village Relief Side Wall - $50,000

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This vintage sign is mounted at the front of the restaurant adjacent to the Promenade on Palm Canyon Drive.

Exterior Second Floor Terrace - $40,000

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This lovely terrace overlooks the La Plaza Promenade. It is an area any theatre goer can access, and provides for a pleasant outdoor break from the theatre.

Box Office - $40,000

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The Box Office is prominently located next to the lobby entry doors.

Dressing Room - $40,000

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The Dressing Room is the unofficial home of all the performers that grace the stage. Your naming support of this crucial aspect of the theatre shows to all of the performers that you care about their comfort and success on stage.

Front Terrace Flags - $30,000

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In its heyday, the Plaza Theatre proudly displayed numerous state flags near the Front Terrace. Your support will reinstate these important cultural icons.

Sound Booth - $30,000

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Nothing enhances a theatrical performance more than quality sound. Your support of the sound booth ensures that every performance at the theatre resonates with the audience.

Men's Restroom - $25,000
Women's Restroom - $25,000

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Restrooms are an integral part of any public building.

Administrative Office - $20,000

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This as-yet-to-de-determined location will be the headquarters for theatre operations. Many people will visit this location on a regular basis and understand your financial support.

For more information on Naming Opportunities, please contact Palm Springs City Councilmember
J.R. Roberts via email at JR.Roberts@palmspringsca.gov or call 760-218-6330