Naming Opportunities

You have the opportunity to help
restore the historic Plaza Theatre

The Plaza Theatre is one of the oldest and most iconic buildings in Palm Springs.  Throughout its more than 80-year history, this important building has played a significant role in the history of the city. Now you, too, can play a significant role in its restoration.

Returning this landmark structure to its former glory will require significant investment. All aspects of the building need to be repaired and brought up to current health and safety codes.

To do that, we need your help.

Many exciting naming opportunities exist throughout the Theatre at a wide range of levels. Each naming level provides a unique opportunity to show your commitment to this important restoration and preservation project.

This is a once-in-a-lifetime opportunity to permanently associate your name (or the name of a loved one, organization, or other designated party) directly with a specific element of the Plaza Theatre. When you choose a naming opportunity, your name will be clearly visible to all, giving you the recognition you deserve for your valuable contribution.

YOUR NAME AND LEGACY WILL BE FOREVER CONNECTED WITH THE PLAZA THEATRE, AND THE COMMUNITY OF PALM SPRINGS!

Theatre Name - $10M

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This is a once-in-a-lifetime opportunity: The City of Palm Springs will work directly with an interested party to have the name of a significant cultural icon be associated with the rich history of the Plaza Theatre. Your name will be proudly displayed on the front of the building, as well as in print and online promotional materials.

Plaza Theatre Foundation Naming - $5M

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Secure the naming rights of the foundation leading the charge to restore the iconic Palm Springs Plaza Theatre, ensuring it becomes a hub for arts, culture, and education. Your contribution helps elevate the quality of life in our desert community, creating lasting cultural experiences for all.

Plaza Theatre Museum - $2.5M

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Step into the captivating world of history at the Plaza Theatre Museum, where iconic artifacts and immersive exhibits transport guests through time, celebrating the magic and legacy of cinema, shows, and events held at the Palm Springs Plaza Theatre.

Proscenium - $1M

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The Proscenium is the elegant arch that extends over the entire stage and faces the audience. Your naming of this crucial element of the stage will demonstrate your support for all forms of art taking place on the stage.

Sound Package - $1M

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Enhance every performance with a world-class sound system that ensures artists of all kinds—from renowned stars to local groups like the Gay Men’s Chorus—sound their best. Your investment eliminates the need for costly equipment rentals, making the Plaza Theatre a top-tier venue for all in our community.

Premium Theatrical Lighting Package - $1M

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Illuminate every performance with cutting-edge theatrical lighting that enhances the visual experience for all. From major productions to local shows, this lighting system ensures that every performer shines, eliminating the need for additional rentals and making the Plaza Theatre a professional-quality venue for the entire community.

Stage Entrance - $1M

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Name the exclusive entrance for performers who bring the stage to life, linking your legacy to the creative energy behind every show. By supporting this vital space, you contribute to enhancing cultural, educational, and economic opportunities in our community.

Village Relief Side Wall (Left and Right) -
$1M each

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Discover the artistic masterpiece that adorns the Palm Springs Plaza Theatre village relief side wall, an intricately crafted mural that weaves together history, culture, and the spirit of the surrounding community, creating a captivating backdrop for your theater experience.

Auditorium Balcony - $500K

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By naming the Balcony in your honor, you elevate the guest experience to new heights at the Palm Springs Plaza Theatre. From the balcony, guests can indulge in the perfect combination of breathtaking views, intimate seating, and an immersive atmosphere that transports them to the heart of every performance.

1936 Lobby Ceiling Stenciling - $500K

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Preserve the intricate, hand-painted stenciling of the original 1936 lobby ceiling, a historical treasure that welcomes every visitor. Your generosity ensures that the Palm Springs Plaza Theatre remains a vibrant center for arts and culture, enriching lives across the desert region.

Stage - $500K

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Naming the Palm Springs Plaza Theatre stage will help us unleash live performers’ creativity and ability to command the spotlight on the stage, a versatile platform that enables unforgettable performances, events, and artistic expressions, captivating audiences with its limitless possibilities.

Curtain - $250K

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Unveil the grandeur and anticipation as the Palm Springs Plaza Theatre’s Main Curtain named in your honor rises, enveloping the stage in a stunning display of elegance and setting the scene for extraordinary theatrical and cinematic experiences that will leave audiences in awe.

VIP Dressing Room - $200K

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VIP performers bring incredible audiences to downtown Palm Springs. By naming the exclusive Palm Springs Plaza Theatre VIP Dressing Room, you help ensure celebrities and artists are pampered in a private oasis just for them.

Dressing Room - $150K

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Your support helps performers prepare for their moment in the limelight in the epitome of glamour and comfort at the Palm Springs Plaza Theatre Dressing Room, where luxury amenities and meticulous attention to detail ensure that performers feel pampered and primed for their unforgettable performances.

Exterior Second Floor Terrace -
$100K

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This lovely terrace overlooks the La Plaza Promenade. It is an area any theatre goer can access and provides for a pleasant outdoor break from the theatre.

Sound Booth - $100K

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Experience the audio magic behind the scenes at the Palm Springs Plaza Theatre Sound Booth, where expert sound engineers craft the perfect sonic landscape that envelopes the audience, ensuring an immersive and unforgettable auditory experience.

ADA Accessible Restrooms (2) -
$25K each

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ADA Compliant Restrooms are an essential part of any public building.

Seat Naming - $10,000 per seat
Front Row

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The front-row seat naming at the Plaza Theatre is nearly sold out; the entire center section is now fully committed. A limited number of premium front-row seats remain available in the left and right sections, offering an unparalleled naming position just steps from the stage. These seats in row C provide the unparalleled front-row experience for those sections, but act quickly before they’re gone!

Seat Naming - $5,000
Second and Third Row

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Second and third-row seats at the Plaza Theatre offer an exclusive naming opportunity, combining premier location with an intimate proximity to the stage. The limited number of these highly coveted seats allows discerning supporters to stand out from the crowd. With only a handful remaining, this is a rare opportunity to secure naming rights for some of the best seats in the house before they’re gone.

Lower Orchestra Seat Naming - $2,000

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Naming the Lower Orchestra seats at the Plaza Theatre presents a unique opportunity to showcase your support while being prominently visible to a large portion of our audience. These seats offer an excellent location with high visibility, ensuring that your name will be seen and appreciated by the majority of Theatre guests. It’s a meaningful way to leave a lasting legacy while supporting the cultural heart of Palm Springs.

Upper Orchestra and Balcony Seat Naming - $1,000

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Purchasing seat naming rights in the Upper Orchestra and Balcony Section offers an affordable way to demonstrate your support for the Palm Springs Plaza Theatre while leaving a lasting legacy in our community. These seats are highly popular, making them an excellent opportunity to be part of the Theatre’s future history. With only a limited number of upper balcony seats remaining, now is the perfect time to secure your place and show your commitment to preserving this cultural landmark.

Auditorium Orchestra **SOLD**

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This is your opportunity to have your name associated with the entire interior auditorium.

VIP Lounge & Reception Terrace -
**SOLD**

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Attach your name to luxury and sophistication within our VIP Lounge and Reception Terrace, where guests are treated to impeccable service to create an unforgettable experience for VIP guests.

Lobby **SOLD**

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The theatre’s lobby is a major component of the building, and every theatre goer spends time in this important room.

New Grand Foyer -
**SOLD**

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The new Grand Foyer is the first place guests enter upon arriving at the theatre. With its new tall glass doors, the Grand Foyer will welcome theatergoers with an indoor-outdoor feeling that will set the stage for the sense of being in a small outdoor village inside the theatre.

Monument Theatre Sign
**SOLD**

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The theatre sign is positioned on the sidewalk on Palm Canyon Drive directly in front of the theatre. This is a very visible location, as not only will it be seen and read by theatre goers, but also by any resident or visitor walking by. Your recognition will be located directly on the sign.

Neon Vertical Theatre Sign ••SOLD**

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Embrace the nostalgia and allure of the Palm Springs Plaza Theatre Neon Sign, a dazzling beacon that harkens back to the golden era of cinema and live performances, illuminating the night with its vibrant colors and timeless charm.

Lobby Bar
**SOLD**

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This important location caters to many theatre patrons and has very high visibility.

Ceiling Star Field
**SOLD**

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Marvel at the celestial wonder of the Ceiling Star Field, where a captivating constellation of shimmering lights creates an enchanting ambiance that adds a touch of magic to every show.

Box Office
**SOLD**

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The Box Office is prominently located next to the lobby entry doors.

Front Terrace Flags
**SOLD**

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In its heyday, the Plaza Theatre proudly displayed numerous state flags near the Front Terrace. Your support will reinstate these important cultural icons.

Administrative Offices -
**SOLD**

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This as-yet-to-de-determined location will be the headquarters for theatre operations. Many people will visit this location on a regular basis and understand your financial support.

ADA Seating Pads
**SOLD**

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The left and right ADA Seating Pads are a critical improvement to the Palm Springs Plaza Theatre, welcoming guests of all abilities with front-row seats to the best show in town.

Seat Naming Donations:

For All Other Naming Opportunities:

Contact President and former Palm Springs City Councilmember J.R. Roberts at info@psplazatheatre.org or 760-218-6330.