Bruce has more than 20 years of senior positions in media and audience research with major New York television and cable corporations. He later spent over 25 years in Silicon Valley in top management roles in charge of large software and infrastructure projects/operations for major IT corporations and several IT start-ups. Bruce has been involved with several non-profits since the 1980’s which include being an instrumental contributor and analyst summarizing legal court rulings for 7-years to help win the right to same-sex marriage nationwide. He is currently a Co-Founder and Board Member of Vacation Rental Owners and Neighbors of Palm Springs (VRON-PS), Board Member of the Palm Springs Hospitality Association, PS-Resorts, and numerous other projects to ensure Palm Springs remains a vibrant, economically sound and safe place to live and visit. Raised in Hollywood, Bruce hopes that his participation in the restoration of the theatre will enhance the artistic and cultural experiences of Palm Springs residents.